Program Overview

This world-class program will provide access to Food Futures and GROW’S extensive network of mentors and experts; research partners; and corporate customers both locally and across the globe.  The program is divided into 4 Phases to allow ventures to assess their readiness and then manage their global expansion. We help you to explore and launch into new international markets even during this COVID-19 world by being your boots on the ground where required. 

Phase 1:

18 Oct-29 Oct 2021

A series of virtual workshops to elaborate on the benefits and opportunities of trading in the region using Singapore as a gateway.  Participants will be undertaken through a process to start thinking about the ASEAN region and the nuances that exist in these markets.

Phase 2:

8 Nov-17 Dec 2021
 

Goal Setting &

Testing Opportunity 

Masterclasses, interactive workshops, on-line resources and one-on-one coaching focused on building roadmaps for product development & adaptation to Asian market; in-market customer validation; legal and regulatory requirements to establish a business in the region.

Phase 3:

10 Jan- 4 Mar 2022
 

One-on-one coaching, mentoring and expert sessions focused on: go-to-market strategy; value chain optimisation; customer acquisition; local partnerships; and raising capital.  Includes introductions to investors, and service providers; participation in pitch events.

Phase 4:

21 Mar- 6 May 2022

Launching 

into Asia 

Individual, tailored support to build a local team and establish business structures.  It is anticipated that this phase will include in-person visits by the founders.  However, if this is not possible, the Food Futures-GROW team can provide appropriate in-country support.

By 2050 the population of Asia will be 5 billion, accounting for 60% of global consumption

Unlocking Asia

Asia represents one of the fastest growing markets in the world, with 66% of the global middle class expected to reside in the region and a population expected to reach 5 billion in 2050 that will account for 60% of global consumption.  To meet this demand, governments across the region are aggressively pursuing strategies to ensure greater food security and this includes actively encouraging agrifood tech and innovative food entrepreneurs to help grow the local ecosystem by establishing themselves in the region.

Who Should Apply?

The GROW2Asia program will officially kick-off on the 18th of October 2021 and is a 6-month program finishing in early May 2022.  We welcome applications from agrifood tech and innovative food & beverage businesses involved in (but not limited to) the following areas:

• Plant-based foods

• Alternative proteins

• Functional ingredients

• Health & wellness products & services (eg personalised nutrition; bioceuticals)

• Food traceability and provenance

• Food waste

• Sustainable food production systems

• Controlled environment agriculture

We also encourage entrepreneurs in the Australian Native Ag+Food sector to apply.

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Application Key Dates

Why Apply?

GROW2Asia provides a fully customised program to support each business looking to export to Asia, by taking an agile approach to developing, testing and iterating your business models for maximum impact.

Mentorship

1:1 support from our broad GROW and FFCO mentor network. Dedicated business support by business coaches. 

Resources

Variety of professional service providers to help you expand into the region at discounted rates 

Expertise

Office-hours with our agrifood experts and growth hackers

Investment Network

Pitching opportunities to our investor, corporate and strategic partner network  

Community

Events and networking opportunities 

Access

We help you plug into the ASEAN agrifood ecosystem of growth partners, channel partners, strategic customers and entrepreneurs

FREQUENTLY ASKED QUESTIONS