Creating opportunities for producers to create greater value

At Food Futures Company we have a strong belief that producers can, and should, be at the forefront of innovation in the agrifood sector.  Producers are in a unique position to understand and solve real industry problems and to respond to changing consumer expectations requiring greater transparency and a ‘need to know’ where their food comes from and how it is produced.  There are also great opportunities for producers to not only create new value for consumers – but also to capture more value for their own businesses – by developing innovative new value-added products.

We want to elevate the role of producers and build their innovation potential.  But through our own experience we realised that the agrifood sector lacked an innovation development program tailored to producers that equips them to act as frontline innovators.

To solve this problem we have partnered with one of Australia’s leading agtech specialists – Sarah Nolet from AgThentic to form our new venture – Farmers2Founders™.  If you would like to learn more about what we are doing, or if you would like to join the hundreds of producers who have already benefited from our programs, go to

Farmers2Founders (F2F) is a world-first innovation program tailored to producers that equips them to act as frontline innovators and supports them to develop entrepreneurship & technology capabilities, so they can solve critical industry challenges

  • LinkedIn
  • Facebook
  • Instagram